Big Quote by Reggie Fils-Aime

There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it…

— Reggie Fils-Aime

The fact is, there's no single magic number that defines profitability for a game.

— Reggie Fils-Aime

If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…

— Reggie Fils-Aime

There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.

— Reggie Fils-Aime

We believe used games aren't in the consumer's best interest.

— Reggie Fils-Aime

We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…

— Reggie Fils-Aime

We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to…

— Reggie Fils-Aime

I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…

— Reggie Fils-Aime

Nintendo, at its heart, is about making us feel younger than we are today.

— Reggie Fils-Aime

I grew up in a lower-middle-class environment, usually the lone minority among my classmates.

— Reggie Fils-Aime

Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…

— Reggie Fils-Aime

We believe that creating a 'Mario' game is a special endeavor.

— Reggie Fils-Aime