We see our mobile initiatives as a way to bring our intellectual properties and our gameplay experiences to a larger population than… — Reggie Fils-Aime Copy Share Image
Our developers are constantly thinking about, 'How do I bring new and novel experiences to our platforms?' whether it's the Switch, 3DS,… — Reggie Fils-Aime Copy Share Image
We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also… — Reggie Fils-Aime Copy Share Image
In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our… — Reggie Fils-Aime Copy Share Image
The reality is, the way that online experiences have progressed, it's an expensive proposition. The amount of servers we need to support… — Reggie Fils-Aime Copy Share Image
The Wii U is not a tablet. It's a two-screen experience. And so you have this unique GamePad that gives you a… — Reggie Fils-Aime Copy Share Image
Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better. — Reggie Fils-Aime Copy Share Image
We don't do things the same way everyone else does. We relish being different. We see that difference as an element that… — Reggie Fils-Aime Copy Share Image
The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share Image
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share Image
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share Image
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share Image
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share Image
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share Image
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share Image
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share Image
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share Image
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share Image
