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Business Quote by Reggie Fils-Aime

“Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game, or a 'Pokemon' experience comes on the platform, it needs to be exceptionally compelling because we plan on selling it for a very long time.” quote by Reggie Fils-Aime
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“Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game, or a 'Pokemon' experience comes on the platform, it needs to be exceptionally compelling because we plan on selling it for a very long time.”

Reggie Fils-Aime

About This Quote

Source Interview: Game Development Strategy, 2015

The company focuses on creating timeless, highly engaging experiences rather than short‑term, incremental updates.

In simple terms: Make games that stay valuable for years.

Key Takeaway

Prioritize lasting appeal over quick releases.

Themes

longevity quality engagement

Mood

strategic determined

Type

business philosophical

When to use this quote

  • game design
  • marketing
  • long‑term planning

Key Concepts

brand strategy product lifecycle consumer loyalty

Questions to Reflect On

  • How can you balance novelty with lasting value?
  • What defines a game’s timelessness?
A Different Perspective

May limit rapid innovation due to high expectations.

4.2 out of 5 (10 ratings)

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