There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share Image
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or… — Reggie Fils-Aime Copy Share Image
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash… — Reggie Fils-Aime Copy Share Image
Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and… — Reggie Fils-Aime Copy Share Image
Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses. — Reggie Fils-Aime Copy Share Image
We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also… — Reggie Fils-Aime Copy Share Image
The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past. — Reggie Fils-Aime Copy Share Image
Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had… — Reggie Fils-Aime Copy Share Image
We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure… — Reggie Fils-Aime Copy Share Image
During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always… — Reggie Fils-Aime Copy Share Image
We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration,… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share Image
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share Image
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share Image
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share Image
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share Image
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share Image
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share Image
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share Image
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share Image
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share Image
