We, as a company, take the most risks in pushing the boundaries on consumer expectations. — Reggie Fils-Aime Copy Share Image
Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses. — Reggie Fils-Aime Copy Share Image
The marketplace is absolutely mercurial. But what I love about our company is that we create a vision, and then we go… — Reggie Fils-Aime Copy Share Image
Nintendo, as a company, prides itself on doing things differently. — Reggie Fils-Aime Copy Share Image
You need to run the company on an even keel, and you need to be thinking about the company long-term and how… — Reggie Fils-Aime Copy Share Image
The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS… — Reggie Fils-Aime Copy Share Image
In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our… — Reggie Fils-Aime Copy Share Image
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that… — Reggie Fils-Aime Copy Share Image
I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing… — Reggie Fils-Aime Copy Share Image
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on… — Reggie Fils-Aime Copy Share Image
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share Image
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share Image
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share Image
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share Image
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share Image
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share Image
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share Image
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share Image
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share Image
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share Image
