We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’… — Satoru Iwata Copy Share Image
When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability… — Satoru Iwata Copy Share Image
When people saw how other people were playing Wii Sports, they could immediately understand how different the system was. — Satoru Iwata Copy Share Image
Nintendo has paid a great deal of attention to the dynamic of people playing video games together in the same room. — Satoru Iwata Copy Share Image
Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii… — Satoru Iwata Copy Share Image
I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies. — Satoru Iwata Copy Share Image
I don't think that free games are something new. On the PC, there have always been free games. But finding them was… — Satoru Iwata Copy Share Image
With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in… — Satoru Iwata Copy Share Image
It is challenging to communicate attractions which are hard to understand unless you actually touch and experience them yourself. This is especially… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at… — Satoru Iwata Copy Share Image
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That… — Satoru Iwata Copy Share Image
I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to… — Satoru Iwata Copy Share Image
Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base… — Satoru Iwata Copy Share Image
The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always… — Satoru Iwata Copy Share Image
People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And… — Satoru Iwata Copy Share Image
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies… — Satoru Iwata Copy Share Image
Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have… — Satoru Iwata Copy Share Image
I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand… — Satoru Iwata Copy Share Image
What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public… — Satoru Iwata Copy Share Image
The approach to make more gorgeous-looking graphics... to have the horsepower, to have much faster processing - they don't do anything to… — Satoru Iwata Copy Share Image
As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so… — Satoru Iwata Copy Share Image
No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but… — Satoru Iwata Copy Share Image
I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very… — Satoru Iwata Copy Share Image
Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan… — Satoru Iwata Copy Share Image
We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase… — Satoru Iwata Copy Share Image
What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share Image
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share Image
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share Image
![“We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/f9b/satoru-iwata-3484_briefing_we-are-sorry-about-the-e3-media-briefing_1345570.jpg)
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
