Live Quote by Satoru Iwata
“We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.”
About This Quote
Source Speech: Nintendo Executive Interview, 2012
Products should aim to become essential to consumers, not just optional, to ensure long‑term success.
In simple terms: Make products essential, not optional.
Key Takeaway
Focus on creating indispensable value.
Themes
innovation
consumer focus
strategy
Mood
strategic
pragmatic
Type
business
inspirational
When to use this quote
- product development
- marketing
- customer loyalty
Key Concepts
value proposition
market positioning
Questions to Reflect On
- How can you increase product relevance?
- What makes a product essential?
A Different Perspective
Creating necessity can be unrealistic for some goods.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
