Achieve Quote by Satoru Iwata
“Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.”
About This Quote
Source Interview: Nintendo Developer Conference, 2001
Rapid market success requires attracting both frequent gamers and lapsed or non‑gamers, expanding the audience beyond core fans.
In simple terms: Winning fast means reaching new and existing players alike.
Key Takeaway
Broaden appeal to grow quickly.
Themes
marketing
growth strategy
gaming industry
Mood
strategic
optimistic
Type
business
inspirational
When to use this quote
- product launch
- community outreach
- cross‑genre promotion
- customer retention
Key Concepts
network effects
user acquisition
Questions to Reflect On
- How can you keep quality while expanding?
- What risks arise when targeting non‑core users?
A Different Perspective
Rapid growth can strain quality control and brand identity.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
