Appeals Quote by Satoru Iwata
“Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.”
About This Quote
Source interview:Nintendo Direct, 2015
Sustaining growth requires continuously attracting both new and hardcore gamers with diverse offerings.
In simple terms: Keep expanding player base with varied games.
Key Takeaway
Innovate to reach all gamers.
Themes
growth
inclusion
gaming industry
Mood
strategic
optimistic
Type
business
gaming
When to use this quote
- product launches
- marketing campaigns
- community events
Key Concepts
market expansion
player retention
Questions to Reflect On
- How to balance new player onboarding with veteran expectations?
- What genres attract both groups?
A Different Perspective
Balancing breadth and depth is challenging.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
