Controls Quote by Satoru Iwata

We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…

— Reggie Fils-Aime

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create…

— Satoru Iwata

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the…

— Satoru Iwata

I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…

— Reggie Fils-Aime

It is challenging to communicate attractions which are hard to understand unless you actually touch and experience them yourself. This is especially so with…

— Satoru Iwata

One of the best games to play with a significant other is Nintendo's 'Super Mario Maker,' for the Wii U, which lets you build…

— Jason Schreier

Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing…

— Shigeru Miyamoto

One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to…

— Reggie Fils-Aime

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

— Reggie Fils-Aime

Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.

— Reggie Fils-Aime

What Nintendo will do is simply try to do our best, believing that our strategy is right.

— Satoru Iwata

Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.

— Reggie Fils-Aime