If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always… — Satoru Iwata Copy Share Image
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to… — Satoru Iwata Copy Share Image
If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think… — Satoru Iwata Copy Share Image
Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have… — Satoru Iwata Copy Share Image
Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing… — Satoru Iwata Copy Share Image
If the first entrant always wins the market, the Dreamcast must have won the race against the PS2, for example. There are… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share Image
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share Image
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share Image
![“Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/f29/satoru-iwata-3484_chips_please-understand-i-am-not-saying-that-t_2966278.jpg)
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
