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Impossible Quote by Satoru Iwata

“The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think impossible possible.” quote by Satoru Iwata
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“The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think impossible possible.”

Satoru Iwata

About This Quote

Source Interview: Nintendo Developer Conference, 2012

Innovation is turning the impossible into something people accept as possible, cutting through vague buzzwords.

In simple terms: Making the impossible possible.

Key Takeaway

Focus on concrete breakthroughs.

Themes

creativity technology progress

Mood

inspired determined

Type

philosophical practical

When to use this quote

  • product development
  • R&D
  • startup culture
  • education
  • policy making

Key Concepts

disruption possibility design thinking

Questions to Reflect On

  • How do you measure true innovation?
  • What barriers seem impossible today?
A Different Perspective

Vague definitions can stall action and mislead expectations.

2.8 out of 5 (10 ratings)

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