Customer experience Quote by Fela Durotoye

“Visionary organizations that value innovation should have simple customer vision statements. They need to imagine—and articulate—who and what their customers should become.”

— Michael Schrage

“Effective innovators know what customers dream about.”

— Gijs van Wulfen

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

The companies that get innovation right, again and again, are the ones that feel what their customers feel. That is true user-centered innovation

— Sohrab Vossoughi

Making changes to better appeal to customer is INNOVATION.

— Peter Drucker

“The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial…

— Jaynie L. Smith

Focus on how the end-user customers perceive the impact of your innovation - rather than on how you, the innovators, perceive it.

— Thomas A. Edison

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

— John L. Flannery

“out the right product is the innovator’s job, not the customer’s job.”

— Ben Horowitz

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

— Alfred Lin

“You’ve got to start with the customer experience and work back toward the technology, not the other way around. —STEVE JOBS”

— Darlene Price

“Building positive customer experiences will help create passionate customers who will spread your message on their behalf - almost like an evangelist.”

— Simon Zingerman