“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that marketers, executives, and support people need to understand if they want customers to appreciate the value… — Brian de Haaff Copy Share Image
“Some businesses take a unique approach to this. Footwear brand Toms, already beloved thanks to its renowned blend of “social purpose” and product, forgoes splashy celebrity marketing campaigns. Instead, they engage and elevate real customers. During the summer of 2016,… — Brian de Haaff Copy Share Image
“Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.” — Brian de Haaff Copy Share Image
“It is hard to find many better examples of values-first leadership than Ventura, California-based outdoor clothing company Patagonia. For more than 30 years, the… — Brian de Haaff Copy Share Image
“I suggest that you think about your customer’s journey as a unified experience that has three key phases: motivation, education, and adoption. Motivation refers… — Brian de Haaff Copy Share Image
“The idea of putting customers first and acting with integrity is gaining traction. Outdoor-gear retailer REI received adulation for adhering to its values when… — Brian de Haaff Copy Share Image
“When I talk about kindness in business, a few people scoff. They say, “Steve Jobs and the leaders at Apple created a pressure-cooker environment… — Brian de Haaff Copy Share Image
“For example, every year, I rent Intuit’s TurboTax so I can do my income taxes. I pay for something I only need for a… — Brian de Haaff Copy Share Image
“Charles Du designed NASA’s first iPhone app, an award winner and a huge hit with more than 10 million downloads. But he also faced… — Brian de Haaff Copy Share Image
“A great story about a big company’s ability to do this comes from one of the world’s biggest businesses, General Electric. I learned about… — Brian de Haaff Copy Share Image
“Product managers are the connection between customers and the engineers who build the product. You are a bridge between what customers say and what… — Brian de Haaff Copy Share Image
“Persson did not create Minecraft because he wanted to create a billion-dollar company; he loved video games and kept his day job while developing… — Brian de Haaff Copy Share Image
“There are many ways to earn the love of employees. Hamdi Ulukaya, founder of multi-billion dollar yogurt maker Chobani, made headlines when he awarded… — Brian de Haaff Copy Share Image
“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that… — Brian de Haaff Copy Share Image
