“Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs… — Brian de Haaff Business Copy Share Image
“It is hard to find many better examples of values-first leadership than Ventura, California-based outdoor clothing company Patagonia. For more than 30… — Brian de Haaff Business Copy Share Image
“I suggest that you think about your customer’s journey as a unified experience that has three key phases: motivation, education, and adoption.… — Brian de Haaff Education Copy Share Image
“The idea of putting customers first and acting with integrity is gaining traction. Outdoor-gear retailer REI received adulation for adhering to its… — Brian de Haaff Black friday Copy Share Image
“When I talk about kindness in business, a few people scoff. They say, “Steve Jobs and the leaders at Apple created a… — Brian de Haaff Better tomorrow Copy Share Image
“For example, every year, I rent Intuit’s TurboTax so I can do my income taxes. I pay for something I only need… — Brian de Haaff Work and life Copy Share Image
“Charles Du designed NASA’s first iPhone app, an award winner and a huge hit with more than 10 million downloads. But he… — Brian de Haaff Different approach Copy Share Image
“A great story about a big company’s ability to do this comes from one of the world’s biggest businesses, General Electric. I… — Brian de Haaff Business Copy Share Image
“Product managers are the connection between customers and the engineers who build the product. You are a bridge between what customers say… — Brian de Haaff Business Copy Share Image
“Persson did not create Minecraft because he wanted to create a billion-dollar company; he loved video games and kept his day job… — Brian de Haaff Business Copy Share Image
“There are many ways to earn the love of employees. Hamdi Ulukaya, founder of multi-billion dollar yogurt maker Chobani, made headlines when… — Brian de Haaff Business Copy Share Image
“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four… — Brian de Haaff Customer experience Copy Share Image
“Love is the surprising emotion that company builders cannot ignore.” — Brian de Haaff Business Copy Share Image
“On March 31, 2016, Securities and Exchange Commission chair Mary Jo White said this to the students of Stanford Law School: Nearly… — Brian de Haaff Bad business Copy Share Image
“The behavior of businesses that I have already talked about — as well as well-publicized customer service fiascos (like Costco’s transition to… — Brian de Haaff Business Copy Share Image
“Commerce does not have to be a ruthless, brutal enterprise that damages people’s lives. It can be a source of happiness, healing,… — Brian de Haaff Business Copy Share Image
“Lovable products, services, and companies are disrupting entire industries. They are changing the world.” — Brian de Haaff Business Copy Share Image
“When Craig Newmark launched what would become Craigslist back in 1995, not only did he not have outside funding, he did not… — Brian de Haaff Business Copy Share Image
“If your customers love you, they will not only remain fiercely loyal but become your most powerful marketing asset. Lovability is the… — Brian de Haaff Business Copy Share Image
“A lovable organization builds lovable products. It does so by delivering a Complete Product Experience (CPE) that customers and employees care deeply… — Brian de Haaff Next step Copy Share Image
“What matters is how the people who work for your company interpret your values and put them into action.” — Brian de Haaff Business Copy Share Image
“In the classic book How Will You Measure Your Life?, co-authors Clayton M. Christensen, James Allworth, and Karen Dillon frame the issue… — Brian de Haaff Books Copy Share Image
“Then there’s iRobot’s Roomba automated vacuum. It has been around for a while and became a punchline in YouTube videos featuring cats,… — Brian de Haaff Copy Share Image
“Some businesses take a unique approach to this. Footwear brand Toms, already beloved thanks to its renowned blend of “social purpose” and… — Brian de Haaff Building blocks Copy Share Image
“a “lovability economy” and show why it is not only practical but desirable to build businesses around integrity, human happiness, long-term sustainable… — Brian de Haaff Business Copy Share Image
