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Backwards Quote by Steve Jobs

“You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.” quote by Steve Jobs
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“You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.”

Steve Jobs

About This Quote

Source Speech: Stanford Commencement Address, 2005

Begin with understanding users' needs, then design technology that serves them, not the reverse.

In simple terms: Start with customers, then tech.

Key Takeaway

Focus on user experience first.

Themes

customer centricity design thinking innovation

Mood

thoughtful inspirational

Type

advice philosophical

When to use this quote

  • startup launch
  • software design
  • service improvement
  • marketing strategy

Key Concepts

User empathy product development

Questions to Reflect On

  • How can you gather genuine user feedback?
  • What processes ensure tech aligns with user needs?
A Different Perspective

Neglecting technical feasibility can stall ideas.

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