Customer Quote by Steve Jobs
“You‘ve got to start with the customer experience and work back toward the technology - not the other way around.”
About This Quote
Source Speech: Apple product launch, 2007
Focus on user experience first, then develop technology that serves that experience.
In simple terms: Put customers first, then build tech.
Key Takeaway
Design with the user in mind.
Themes
customer focus
design thinking
innovation
Mood
inspirational
pragmatic
Type
business
leadership
When to use this quote
- product development
- UX research
- marketing strategy
Key Concepts
human-centered design
service design
Questions to Reflect On
- What user need drives your next product?
- How do you balance user desires with technical limits?
A Different Perspective
Neglecting technical feasibility can stall progress.
