Ad campaigns are necessary for competition. But good PR educates people; that's all it is. — Steve Jobs Copy Share Image
Manage the top line: your strategy, your people, and your products, and the bottom line will follow. — Steve Jobs Copy Share Image
Unfortunately, people are not rebelling against Microsoft. They don't know any better. — Steve Jobs Copy Share Image
You cannot mandate productivity, you must provide the tools to let people become their best. — Steve Jobs Copy Share Image
We believe people with Passion CAN change the World for the Better." -Steve Jobs — Steve Jobs Copy Share Image
One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching. — Steve Jobs Copy Share Image
People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in… — Steve Jobs Copy Share Image
The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And… — Steve Jobs Copy Share Image
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really… — Steve Jobs Copy Share Image
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not… — Steve Jobs Copy Share Image
My job is not to be easy on people. My job is to take these great people we have and to push… — Steve Jobs Copy Share Image
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how… — Steve Jobs Copy Share Image
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show… — Steve Jobs Copy Share Image
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are… — Steve Jobs Copy Share Image
If you ask who are the customers of education, the customers of education are the society at large, the employers who hire… — Steve Jobs Copy Share Image
It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most… — Steve Jobs Copy Share Image
It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people… — Steve Jobs Copy Share Image
Most people do not ever pick up the phone. They never ask, and that is what separates the people that do things… — Steve Jobs Copy Share Image
Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes -- that type… — Steve Jobs Copy Share Image
So when a good idea comes, you know, part of my job is to move it around, just see what different people… — Steve Jobs Copy Share Image
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt… — Steve Jobs Copy Share Image
When you start looking at a problem and it seems really simple, you don't really understand the complexity of the problem. Then… — Steve Jobs Copy Share Image
I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And… — Steve Jobs Copy Share Image
The difference between the best worker on computer hardware and the average may be 2 to 1, if you're lucky. With automobiles,… — Steve Jobs Copy Share Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and… — Steve Jobs Copy Share Image
You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really… — Steve Jobs Copy Share Image
Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done… — Steve Jobs Copy Share Image
That's why I think death is the most wonderful invention of life. It purges the system of these old models that are… — Steve Jobs Copy Share Image
A lot of time, people don't do great things becoz' great things really aren't expected of them. — Steve Jobs Copy Share Image
Don't be trapped by dogma — which is living with the results of other people's thinking. — Steve Jobs Copy Share Image
It's not about money. It's about the people you have, how you're led, and how much you get it. — Steve Jobs Copy Share Image
When you’re in a startup, the first ten people will determine whether the company succeeds or not. — Steve Jobs Copy Share Image
No one wants to die. Even people who want to go to heaven don't want to die to get there. — Steve Jobs Copy Share Image
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. — Steve Jobs Copy Share Image
Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'. — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image
