Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. — Steve Jobs Copy Share Image
Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste. — Steve Jobs Copy Share Image
I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney. — Steve Jobs Copy Share Image
Everybody in this country should learn how to program a computer, because it teaches you how to think. — Steve Jobs Copy Share Image
Don't be trapped by dogma — which is living with the results of other people's thinking. — Steve Jobs Copy Share Image
I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's… — Steve Jobs Copy Share Image
To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think. — Steve Jobs Copy Share Image
One of the failures of technology companies is that they build technologies thinking everything else will work out. — Steve Jobs Copy Share Image
I think PCs are going to be like trucks. Less people will need them. And this is going to make some people… — Steve Jobs Copy Share Image
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but… — Steve Jobs Copy Share Image
I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort… — Steve Jobs Copy Share Image
I think the world's a better place because Bill realized that his goal isn't to be the richest guy in the cemetery,… — Steve Jobs Copy Share Image
We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the… — Steve Jobs Copy Share Image
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s… — Steve Jobs Copy Share Image
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life.… — Steve Jobs Copy Share Image
I told [Bill Gates] I believed every word of what I said but that I should never have said it in public.… — Steve Jobs Copy Share Image
I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is… — Steve Jobs Copy Share Image
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to… — Steve Jobs Copy Share Image
Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things.… — Steve Jobs Copy Share Image
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what… — Steve Jobs Copy Share Image
That's why I think death is the most wonderful invention of life. It purges the system of these old models that are… — Steve Jobs Copy Share Image
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers… — Steve Jobs Copy Share Image
Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done… — Steve Jobs Copy Share Image
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.… — Steve Jobs Copy Share Image
The minute that you understand that you can poke life and actually something will pop out the other side, that you can… — Steve Jobs Copy Share Image
Heres to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes¦ the ones who see… — Steve Jobs Copy Share Image
I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. — Steve Jobs Copy Share Image
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and… — Steve Jobs Copy Share Image
We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying… — Steve Jobs Copy Share Image
It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought — Steve Jobs Copy Share Image
A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people… — Steve Jobs Copy Share Image
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help… — Steve Jobs Copy Share Image
I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did. — Steve Jobs Copy Share Image
The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of… — Steve Jobs Copy Share Image
I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken… — Steve Jobs Copy Share Image
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is… — Steve Jobs Copy Share Image
We believe people with passion can change the world for the better. That's what we believe. And we believe that those people… — Steve Jobs Copy Share Image
I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way… — Steve Jobs Copy Share Image
I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image