You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable. — Steve Jobs Copy Share Image
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how… — Steve Jobs Copy Share Image
When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use… — Steve Jobs Copy Share Image
Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their… — Steve Jobs Copy Share Image
I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the… — Steve Jobs Copy Share Image
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change… — Steve Jobs Copy Share Image
We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions… — Steve Jobs Copy Share Image
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help… — Steve Jobs Copy Share Image
Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to… — Steve Jobs Copy Share Image
We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is… — Steve Jobs Copy Share Image
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of… — Steve Jobs Copy Share Image
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have… — Steve Jobs Copy Share Image
When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back,… — Steve Jobs Copy Share Image
I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted… — Steve Jobs Copy Share Image
I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses… — Steve Jobs Copy Share Image
You know we're constantly taking. We don't make most of the food we eat, we don't grow it, anyway. We wear clothes… — Steve Jobs Copy Share Image
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt… — Steve Jobs Copy Share Image
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use… — Steve Jobs Copy Share Image
We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a… — Steve Jobs Copy Share Image
So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a… — Steve Jobs Copy Share Image
Coming back to America was, for me, much more of a culture shock than going to India. The people in the Indian… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image