Your customers dream of a happier and better life. Don't move products. Instead, enrich lives. — Steve Jobs Copy Share Image
Making an enduring company was both harder and more important than making a great product. — Steve Jobs Copy Share Image
Customers don't measure you on how hard you tried, they measure you on what you deliver. — Steve Jobs Copy Share Image
You‘ve got to start with the customer experience and work back toward the technology - not the other way around. — Steve Jobs Copy Share Image
Being an entrepreneur is like being a pirate. Go for the booty and discover new, uncharted lands. — Steve Jobs Copy Share Image
When you’re in a startup, the first ten people will determine whether the company succeeds or not. — Steve Jobs Copy Share Image
People need to have the incentive that if they invest and succeed, they can make a fair profit. Otherwise they'll stop investing. — Steve Jobs Copy Share Image
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try… — Steve Jobs Copy Share Image
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves — Steve Jobs Copy Share Image
You can't just ask customers what they want and then try to give that to them. By the time you get it… — Steve Jobs Copy Share Image
The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking… — Steve Jobs Copy Share Image
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we… — Steve Jobs Copy Share Image
We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a… — Steve Jobs Copy Share Image
It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the… — Steve Jobs Copy Share Image
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals.… — Steve Jobs Copy Share Image
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to… — Steve Jobs Copy Share Image
I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell… — Steve Jobs Copy Share Image
Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why… — Steve Jobs Copy Share Image
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're… — Steve Jobs Copy Share Image
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance… Unless you have a… — Steve Jobs Copy Share Image
“The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking… — Steve Jobs Copy Share Image
When you're in a start-up, the first ten people will determine whether the company succeeds or not. Each is 10 percent of… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image
