Marketing is not a function, it is the whole business seen from the customer's point of view. — Peter Drucker Copy Share Image
Balance Sheets are meaningless. Our accounting systems are still based on the assumption that 80% of costs are manual labor. — Peter Drucker Copy Share Image
[Entrepreneurship] is by no means hunch or gamble. But it also is not precisely science. Rather, it is judgment. — Peter Drucker Copy Share Image
Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality. — Peter Drucker Copy Share Image
Entrepreneurship is “risky” mainly because so few of the so-called entrepreneurs know what they are doing. — Peter Drucker Copy Share Image
Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation… — Peter Drucker Copy Share Image
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. — Peter Drucker Copy Share Image
Financial "synergy" is a will-o'-the-wisp.It looks good on paper, but it fails to work out in practice. — Peter Drucker Copy Share Image
Most of what you hear about entrepreneurshi p is all wrong. It's not magic; it's not mysterious; and it has nothing to… — Peter Drucker Copy Share Image
Businesses once grew by one of two ways; grass roots up, or by acquisition... Today businesses grow through alliances - all kinds… — Peter Drucker Copy Share Image
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing… — Peter Drucker Copy Share Image
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It… — Peter Drucker Copy Share Image
In the next economic downturn there will be an outbreak of bitterness and contempt for the supercorporate chieftains who pay themselves millions.… — Peter Drucker Copy Share Image
When the business grows, the person who founded it is incredibly busy. Rapid growth puts an enormous strain on a business. You… — Peter Drucker Copy Share Image
Entrepreneurship rests on a theory of economy and society. The theory sees change as normal and indeed as healthy. And it sees… — Peter Drucker Copy Share Image
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not… — Peter Drucker Copy Share Image
To satisfy the customer is the mission and purpose of every business. — Peter Drucker Copy Share Image
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. — Peter Drucker Copy Share Image
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to… — Peter Drucker Copy Share Image
There are only two things in a business that make money - innovation and marketing, everything else is cost. — Peter Drucker Copy Share Image
Planning is actually incompatible with an entrepreneurial society and economy. Planning is the kiss of death of entrepreneurship. — Peter Drucker Copy Share Image
One reason for the tremendous increase in health-care costs in the U.S. is managerial neglect of the "hotel services" by the people who dominate… — Peter Drucker Copy Share Image
No executive has ever suffered because his subordinates were strong and effective. — Peter Drucker Copy Share Image
“There is nothing so useless as doing efficiently that which should not be done at all. Peter Drucker” — Peter Drucker Copy Share Image
Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for… — Peter Drucker Copy Share Image
The critical question is not "How can I achieve?" but "What can I contribute?" — Peter Drucker Copy Share Image
We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to… — Peter Drucker Copy Share Image
When it rains manna from heaven, some people put up an umbrella. Others reach for a big spoon. — Peter Drucker Copy Share Image
The enterprise can fulfill its human and social functions only if it prospers as a business. — Peter Drucker Copy Share Image
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