Business Quote by Peter Drucker
“There are only two things in a business that make money - innovation and marketing, everything else is cost.”
About This Quote
Source Book: The Practice of Management, 1954
Only innovation and marketing generate profit; all other expenses are costs that must be managed.
In simple terms: Innovation and marketing make money; everything else costs.
Key Takeaway
Focus on innovation and marketing to drive revenue.
Themes
business
profit
strategy
Mood
analytical
pragmatic
Type
strategic
business
When to use this quote
- product development
- advertising campaigns
- budget reviews
- startup planning
Key Concepts
innovation
marketing
cost management
Questions to Reflect On
- How can you balance cost control with employee satisfaction?
- What innovative ideas can you implement this quarter?
A Different Perspective
Neglects the value of operational excellence and employee welfare.
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