Business Quote by Milan Kundera
“Business only has two functions - innovation and marketing.”
About This Quote
Source Essay: The Art of the Novel, 1986
Business thrives on two pillars: creating new ideas and promoting them.
In simple terms: Innovation and marketing drive business.
Key Takeaway
Focus on innovation and marketing.
Themes
business
innovation
marketing
Mood
analytical
strategic
Type
business
philosophical
When to use this quote
- product development
- brand campaigns
- market research
Key Concepts
economic theory
strategic management
Questions to Reflect On
- Which pillar needs more attention in your work?
- How do you balance innovation with promotion?
A Different Perspective
Neglecting either pillar can stall success.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)