Business Quote by Peter Drucker

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results.…

— Peter Drucker

The purpose of a business is to create a customer.

— Peter Drucker

The purpose of a business is to create customers.

— Sam Wyly

There are only two things in a business that make money - innovation and marketing, everything else is cost.

— Peter Drucker

Marketing and innovation produce results; all the rest are costs.

— Peter Drucker

Marketing is not a function, it is the whole business seen from the customer's point of view.

— Peter Drucker

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise…

— Theodore Levitt

Marketing is the distinguishing, unique function of the business.

— Peter Drucker

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves…

— Fabrizio Moreira

Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.

— Peter Drucker

Innovation is the creation and delivery of new customer value in the marketplace.

— Michael J. Gelb

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing.…

— Peter Drucker