Business Quote by Peter Drucker

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation.…

— Peter Drucker

Marketing and innovation produce results; all the rest are costs.

— Peter Drucker

Marketing is not a function, it is the whole business seen from the customer's point of view.

— Peter Drucker

There are only two things in a business that make money - innovation and marketing, everything else is cost.

— Peter Drucker

The purpose of a business is to create a customer.

— Peter Drucker

The purpose of a business is to create customers.

— Sam Wyly

Marketing is the distinguishing, unique function of the business.

— Peter Drucker

Marketing and innovation make money. Everything else is a cost.

— Peter Drucker

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves…

— Fabrizio Moreira

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise…

— Theodore Levitt

Innovation is the creation and delivery of new customer value in the marketplace.

— Michael J. Gelb

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new…

— Anonymous