Creation Quote by Michael J. Gelb
“Innovation is the creation and delivery of new customer value in the marketplace.”
About This Quote
Source Business Book: Innovation Secrets, 2011
Innovation is defined as creating and delivering new value to customers in the market.
In simple terms: Innovation means offering new value to customers.
Focus on delivering fresh customer value.
Themes
Mood
Type
When to use this quote
- product development
- marketing campaigns
- customer service
Key Concepts
Questions to Reflect On
- How do you identify unmet customer needs?
- What processes sustain continuous innovation?
Innovation can fail without market need.