Skip to content

Creation Quote by Michael J. Gelb

“Innovation is the creation and delivery of new customer value in the marketplace.” quote by Michael J. Gelb
Download Open image
“Innovation is the creation and delivery of new customer value in the marketplace.”

Michael J. Gelb

About This Quote

Source Business Book: Innovation Secrets, 2011

Innovation is defined as creating and delivering new value to customers in the market.

In simple terms: Innovation means offering new value to customers.

Key Takeaway

Focus on delivering fresh customer value.

Themes

innovation value creation market

Mood

analytical inspirational

Type

business educational

When to use this quote

  • product development
  • marketing campaigns
  • customer service

Key Concepts

business strategy economics

Questions to Reflect On

  • How do you identify unmet customer needs?
  • What processes sustain continuous innovation?
A Different Perspective

Innovation can fail without market need.

5.0 out of 5 (8 ratings)

More by Michael J. Gelb

Explore all 20 Michael J. Gelb quotes

More Creation quotes

Browse all 5,225 Creation quotes