Innovation Quote by Anthony Ulwick
““Technically speaking, innovation is the process of creating a product or service solution that delivers significant new customer value.””
About This Quote
Source Book: Innovation by Design, 2015
Innovation creates products that deliver meaningful, new value to customers.
In simple terms: Innovation adds real value.
Key Takeaway
Focus on customer needs for breakthroughs.
Themes
innovation
value
customer focus
Mood
analytical
forward-thinking
Type
business
educational
When to use this quote
- product development
- service improvement
- market entry
Key Concepts
design thinking
business strategy
Questions to Reflect On
- What problem are you solving?
- How will you test the new value?
A Different Perspective
Value may be hard to measure.
![“Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then [these?], any man might instantly use what another had invented; so that the inventor had no special advantage from his own invention. The patent system changed this…” quote by Abraham Lincoln](https://sms4smile.com/quotes/img-quotes/449/abraham-lincoln-88_adoption_next-came-the-patent-laws-these-began-in_1828.jpg)
