Failure Quote by Anthony Ulwick

Customers can't always tell you what they want, but they can always tell you what's wrong.

— Carly Fiorina

Customers are now driven by trying to optimize value.

— Azim Premji

“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they get bored,…

— Alistair Croll

“Customers rarely know what they want until they don't get it.”

— William Vaughn

“Fundamentally, customers do not want choice; they just want exactly what they want.”

— B. Joseph Pine II

It is customers that decide if we succeed.

— Steve Easterbrook

Customers don't expect you to be perfect. They do expect you to fix things when they go wrong.

— Don Porter

Customers dont expect you to be perfect. They do expect you to fix things when they go wrong.

— Donald Porter

We must learn what customers really want, not what they say they want or what we think they should want.

— Eric Ries

“There are three kinds of companies: companies that try to lead customers where they don’t want to go (these find the idea of being…

— Peter Lucas

“Customers are human and humans can view situations in unexpected ways.”

— Marilyn Suttle

“Businesses fail either because they leave their customers or because their customer leave them !”

— Andrew S. Grove