“This is the reverse Field of Dreams moment: if they come, you will build it.” — Alistair Croll Dreams Copy Share Image
“Recall Sergio Zyman’s definition of marketing (more stuff to more people for” — Alistair Croll Customer Copy Share Image
“Marc Andreesen puts it, “Markets that don’t exist don’t care how smart you are.”[” — Alistair Croll Customer Copy Share Image
“sometimes what you need is a new market, not a new product,” — Alistair Croll Investing Copy Share Image
“If you’re going to survive as a founder, you have to find the intersection of demand (for your product), ability (for you… — Alistair Croll Entrepreneurship Copy Share Image
“rebuilt its site to make it load quickly and reliably.[39] Ultimately, the makeover landed the site 3–4% more visitors.” — Alistair Croll Rebuilt Copy Share Image
“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs… — Alistair Croll Customer Copy Share Image
“People only get really interesting when they start to rattle the bars of their cages. — Alain de Botton,” — Alistair Croll Cages Copy Share Image
“Correlation is nice. But if you’ve found a leading indicator that causes a change later on, that’s a superpower, because it means… — Alistair Croll Change Copy Share Image
“When you’re scaling, you know your product and your market. Your metrics are now focused on the health of your ecosystem, and… — Alistair Croll Health Copy Share Image
“Your job isn’t to build a product; it’s to de-risk a business model. Sometimes the only way to do this is to… — Alistair Croll Business Copy Share Image
“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often… — Alistair Croll Important Metrics Copy Share Image
“Qualitative versus quantitative metrics Qualitative metrics are unstructured, anecdotal, revealing, and hard to aggregate; quantitative metrics involve numbers and statistics, and provide… — Alistair Croll Data Copy Share Image
“First, know your customer. There’s no substitute for engaging with customers and users directly. All the numbers in the world can’t explain… — Alistair Croll Right now Copy Share Image
“Getting paid is, in some ways, the ultimate metric for identifying a sustainable business model. If you make more money from customers… — Alistair Croll Business Copy Share Image
“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete… — Alistair Croll Moment In Time Copy Share Image
“At the outset, you’re spending your time discovering what’s important to people and being empathetic to their problems. You’re searching through listening.… — Alistair Croll Caring about others Copy Share Image
“After all, you’ll be selling to people. You need to know how to reach them, interrupt them, and make a difference in… — Alistair Croll Time Copy Share Image
“Customer lifetime value and customer acquisition cost drive your growth, and you’ll run experiments to try to capture more loyal users for… — Alistair Croll Customer Copy Share Image
“With the rise of social networks and sites like Facebook and Pinterest, which can refer visitors, e-commerce companies are increasingly interested in… — Alistair Croll Copy Share Image
“In a freemium or free-trial business model, you have both users (not paid) and customers (paid), and you should track churn for… — Alistair Croll Business Copy Share Image
“If you identify a real need, you won’t be the only one satisfying it, and you’ll need all the talent you can… — Alistair Croll Succeed Copy Share Image
“A good metric changes the way you behave. This is by far the most important criterion for a metric: what will you… — Alistair Croll Change Copy Share Image
“in order for the MVP to be considered successful, parents and kids would have to each use the application four times per… — Alistair Croll Parenting Copy Share Image
“If you can’t find 15 people to talk to, well, imagine how hard it’s going to be to sell to them. So… — Alistair Croll Money Copy Share Image
“Scaling is good if it brings in incremental revenue, but you have to watch for a decrease in engagement, a gradual saturation… — Alistair Croll Customer Copy Share Image
“Too often, features get added to a product without any quantifiable validation — which is a direct path toward scope creep and… — Alistair Croll Feature Bloat Copy Share Image
“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they… — Alistair Croll Customer Copy Share Image
“Surveys can be effective, assuming you’ve done enough customer development already to know what questions to ask. The challenge with surveys is… — Alistair Croll Surveys Copy Share Image
“While this seems relatively straightforward, finding a good leading indicator, and experimenting to determine how it affects the future of the company,… — Alistair Croll Business Copy Share Image
“Don’t just ask questions. Know how the answers to the questions will change your behavior. In other words, draw a line in… — Alistair Croll Ask questions Copy Share Image
![“rebuilt its site to make it load quickly and reliably.[39] Ultimately, the makeover landed the site 3–4% more visitors.” quote by Alistair Croll](https://sms4smile.com/quotes/img-quotes/32b/alistair-croll-18994_quote_rebuilt-its-site-to-make-it-load-quickly_190678.jpg)
