Important Metrics Quote by Alistair Croll
““The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from the value users create for themselves as they use the service.””
About This Quote
Source Book: Lean Analytics, 2013
Customer retention measures how well a product keeps users, while churn and usage show engagement; long‑term stickiness arises when users find personal value.
In simple terms: Retention shows stickiness; value creates loyalty.
Key Takeaway
Focus on user‑generated value.
Themes
business
metrics
customer success
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- product development
- marketing strategy
- customer support
- growth hacking
Key Concepts
retention
churn
usage frequency
value creation
Questions to Reflect On
- What value do users create for themselves?
- How can you measure personal value?
A Different Perspective
Numbers don’t capture emotional attachment; value perception varies.
![“rebuilt its site to make it load quickly and reliably.[39] Ultimately, the makeover landed the site 3–4% more visitors.” quote by Alistair Croll](https://sms4smile.com/quotes/img-quotes/32b/alistair-croll-18994_rebuilt_rebuilt-its-site-to-make-it-load-quickly_190678.jpg)
