Surveys Quote by Alistair Croll
““Surveys can be effective, assuming you’ve done enough customer development already to know what questions to ask. The challenge with surveys is finding people to answer them. Unlike the one-to-one interviews you’ve been conducting so far, here you need to automate the task and deal with the inevitable statistical noise.””
About This Quote
Source Book: Lean Analytics, Alistair Croll & Benjamin Yoskovitz, 2013
Surveys work if you know the right questions, but finding respondents and handling noise are hard.
In simple terms: Surveys need good questions and respondents.
Key Takeaway
Plan surveys carefully.
Themes
research
data collection
product development
Mood
practical
analytical
Type
instructional
strategic
When to use this quote
- startup product testing
- market research
- user feedback loops
- academic studies
Key Concepts
Statistical noise
customer insight
Questions to Reflect On
- How will you validate survey results?
- What alternatives exist for hard-to-reach users?
A Different Perspective
Surveys may give misleading data if poorly designed.
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