Steve Blank

There are no facts inside the building so get the hell outside.

— Steve Blank

You need to ask yourself, ‘Where do you want to work: startups, mid-size or large companies?’ If you find yourself debating the…

— Steve Blank

A business model describes how your company creates, delivers and captures value.

— Steve Blank

We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That…

— Steve Blank

“The first customer ship date does not mean the company understands its customers or how to market or sell to them.”

— Steve Blank

The core tenant of what I teach is there are no facts inside the building. When we come up with a new…

— Steve Blank

For students to understand what the future of journalism is going to be, they're going to have to invent it. It's a…

— Steve Blank

When you're gone would you rather have your gravestone say, 'He never missed a meeting.' Or one that said, 'He was a…

— Steve Blank

No Plan Survives First Contact With Customers

— Steve Blank

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

— Steve Blank

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.

— Steve Blank

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.

— Steve Blank

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.

— Steve Blank

Disruption on the first day always looks like a toy…

— Steve Blank

Startups are painful, stressful and at times demoralizing. You need to be a true believer in the vision of what you are…

— Steve Blank

One of the mistakes we'll make because we're human beings is to believe that your vision is a fact. That's the natural…

— Steve Blank

“Build it and they will come,” is not a strategy; it’s a prayer.”

— Steve Blank

At the end of the day, you can decide whether you want to be an employee with a great attendance record, getting…

— Steve Blank

Essentials of how to do a startup do not include writing a business plan

— Steve Blank

Greatest risk is not development of new product, but development of customers and markets

— Steve Blank

The world is run by those who show up not those who wait to be asked,

— Steve Blank

A startup is a temporary organization designed to search for a repeatable and scalable business model.

— Steve Blank

Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure…

— Steve Blank

People talk about getting lucky breaks in their careers. I'm living proof that the 'lucky breaks' theory is simply wrong. You get…

— Steve Blank