Blank Quote by Steve Blank
“Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.”
About This Quote
Source Book: The Startup Owner's Manual by Steve Blank, 2012
Business plans are suited for executing known models, not discovering new ones.
In simple terms: Plans work for execution, not discovery.
Key Takeaway
Use plans for implementation, not for finding a model.
Themes
business
execution
strategy
Mood
pragmatic
critical
Type
advice
strategic
When to use this quote
- launching a startup
- pivoting
- investor pitches
Key Concepts
lean startup
business model discovery
Questions to Reflect On
- How do you balance planning with exploration?
- When should you discard a plan?
A Different Perspective
Plans can become rigid, stifling innovation.
