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Portrait of Guy Kawasaki

Guy Kawasaki

(1954) Marketing Consultant United States

259 quotes in 1020 categories

Guy Kawasaki’s advice cuts straight to the chase, offering clear guidance for entrepreneurs. This collection of over two hundred quotes delivers his seasoned perspective on innovation.

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Guy Kawasaki is a marketing consultant from the United States, best known for New Relationship Marketing.

Quick Facts About Guy Kawasaki

Born: August 30, 1954
Nationality: United States
Profession: Marketing Consultant
Notable works: New Relationship Marketing

About Guy Kawasaki

Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.

Biography source: Wikipedia

Quotes by Guy Kawasaki

Some things need to be believed to be seen.

Believed

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If you make meaning, you'll make money.

Funny

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Enchantment is the purest form of sales

Best interests at heart

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Entitlement is the opposite of enchantment.

Enchantment

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“Suck up with subtlety.”

Motivation

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Inoculate yourself from dangerous bozos.

Dangerous

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Sales fixes everything.

Sales

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Writing is one way to achieve enchantment.

Achieve

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A 50-year-old company can innovate as well as two guys/gals in a garage.

Business

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If you just enchanted one person per day, you would make a big dent in the universe.

Bigs

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The hard part is implementing the decision, not making it.

Choice

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I don't take myself that seriously. I'm a pragmatist.

Myself

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“Behavioral psychology is the science of pulling habits out of rats. —Douglas Busch”

Behavioral

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The A-listers and the A+ listers, are reporting the news, they're not making it.

Journalism

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The companies that are successful, they start out to make meaning, not to make money.

Business

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Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.

Asshole

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Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has…

Country

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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle…

Ideas

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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.

Business

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“From the outside looking in, trying to decipher Google’s search algorithms is like reading tea leaves in a toilet bowl…as it’s flushing.…

Google

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You have to start with the basic premise that you need to know what your competition is doing.

Competition

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If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current…

Business

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Great companies start because the founders want to change the world... not make a fast buck.

Bucks

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“Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).”

Books

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The most important thing is that you hire people who complement you and are better than you in specific areas. Good people…

Better

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I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business…

Around the world

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You know, if you're Guy Kawasaki and you create a car that gets 500 miles a gallon with zero emissions, people on…

Big deal

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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important…

Forever

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A simple summary of my life is that my parents worked very hard so that I could have a great education, and…

Education

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“The greater the difficulty of the change, the greater the need for enchantment. Factors that cause friction include expense, risk, and “politics.”…

Big deal

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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright…

Choices

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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience…

Ability

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You know you're ready to write a book when you have a feeling that you should do it, no matter what anybody…

Book

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Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest,…

Able

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Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise…

Arise

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"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the…

Bars

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“I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge…

Book

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"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First,…

Bummer

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Try stuff. I also used to believe that it's better to be smart than lucky because if you're smart you can out-think…

Being smart

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Patents make our product defensible." The optimal number of times to use the P word in a presentation is one. Just once,…

Business

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Guy Kawasaki by topic

People (60) Business (49) Inspirational (27) Ifs (27) Writing (24) World (24) Writer (22) Company (22) Books (20) Customer (19) Thinking (18) Success (17) Money (17) Life (17) Want (16) Products (16) Needs (16) Love (16) Twitter (15) Should (15) Entrepreneur (15) Book (15) Entrepreneurship (14) Technology (13) Google (12)