Competition Quote by Guy Kawasaki
“You have to start with the basic premise that you need to know what your competition is doing.”
About This Quote
Source Book: The Art of the Start 2.0, 2015
Successful competition requires first understanding what rivals are doing.
In simple terms: Know your competition before acting.
Research competitors thoroughly.
Themes
Mood
Type
When to use this quote
- product launch
- marketing campaigns
- strategic meetings
Key Concepts
Questions to Reflect On
- How deep should competitor analysis go?
- When does copying become unethical?
May lead to imitation.