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Competition Quote by Guy Kawasaki

“You have to start with the basic premise that you need to know what your competition is doing.” quote by Guy Kawasaki
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“You have to start with the basic premise that you need to know what your competition is doing.”

Guy Kawasaki

About This Quote

Source Book: The Art of the Start 2.0, 2015

Successful competition requires first understanding what rivals are doing.

In simple terms: Know your competition before acting.

Key Takeaway

Research competitors thoroughly.

Themes

strategy competition analysis

Mood

practical analytical

Type

business educational

When to use this quote

  • product launch
  • marketing campaigns
  • strategic meetings

Key Concepts

market research business planning

Questions to Reflect On

  • How deep should competitor analysis go?
  • When does copying become unethical?
A Different Perspective

May lead to imitation.

2.1 out of 5 (10 ratings)

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