Blank Quote by Steve Blank
“No Plan Survives First Contact With Customers”
About This Quote
Source Book: The Startup Owner's Manual, 2012
Business plans often fail when real customers reveal unexpected needs.
In simple terms: Plans change after first customer contact.
Key Takeaway
Adapt quickly to customer feedback.
Themes
entrepreneurship
customer discovery
adaptability
Mood
pragmatic
focused
Type
strategic
instructive
When to use this quote
- product launch
- sales meetings
- customer interviews
Key Concepts
lean startup
market fit
Questions to Reflect On
- How do you validate assumptions early?
- What signals indicate a plan needs revision?
A Different Perspective
Over‑reliance on plans can limit flexibility.
