“Everything you do in customer development is centered around testing hypotheses.” — Cindy Alvarez Copy Share Image
“The truth is that it doesn’t matter how much companies research, how well they plan, how much money they spend, or how… — Cindy Alvarez Big mistake Copy Share Image
“Avoiding the Wish List Some people will evade your questions and say, “Here’s what I want.” They’ll start listing features and options;… — Cindy Alvarez Coffee shop Copy Share Image
“If TiVo had interviewed customers about how they program their VCRs, they might have gotten feedback that drove them to simplify the… — Cindy Alvarez Programming Copy Share Image
“Confirmation bias is our innate tendency to pay more attention to information that confirms our beliefs.[” — Cindy Alvarez Faith Copy Share Image
