““At the outset, you’re spending your time discovering what’s important to people and being empathetic to their problems. You’re searching through listening. You’re digging for opportunity through caring about others. Right now, your job isn’t to prove you’re smart, or that you’ve found a solution. Your job is to get inside someone else’s head. That means discovering and validating a problem and then finding out whether your proposed solution to that problem is likely to work.””