Customer Quote by Alistair Croll

“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.”

— Allan Dib

“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative…

— Alexander Osterwalder

“Data Scientists should recall innovation often times is not providing fancy algorithms, but rather value to the customer.”

— Damian Mingle

“no amount of technology can really improve the situation as long as companies are set up to market products rather than cultivate customers. To…

— Harvard Business School Press

“Fostering consumer habits is an effective way to increase the value of a company by driving higher customer lifetime value (CLTV). CLTV is the…

— Nir Eyal

“To compete in an aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value.”

— Harvard Business School Press

If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the…

— Seth

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is…

— Bill Gurley

“Ultimately, the CCO is accountable for increasing the profitability of the firm’s customers, as measured by metrics such as customer lifetime value (CLV) and…

— Harvard Business School Press

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing…

— Gary Vaynerchuk

At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was…

— Eric Ries

“and monetizing their customers. These insights yield unique customer acquisition strategies that highlight this new approach to thinking about growth.  ”

— Sean Ellis