Nir Eyal

Why not live now instead of someday?

— Nir Eyal

“A habit is when not doing an action causes a bit of pain.”

— Nir Eyal

“8. Habit Testing and Where To Look For Habit-Forming Opportunities”

— Nir Eyal

To initiate (user) action, doing must be easier than thinking.

— Nir Eyal

“Internet is, “a giant machine designed to give people what they want.”

— Nir Eyal

“If it can’t be used for evil, it’s not a superpower.”

— Nir Eyal

“Habits are not Created, They are Built Upon”

— Nir Eyal

“While content consumption, like watching a TV show, is an example of finite variability, content creation is infinitely variable.”

— Nir Eyal

“Facebook’s success was, in part, a result of what I call the more is more principle — more frequent usage drives more…

— Nir Eyal

“as customers form routines around a product, they come to depend upon it and become less price-sensitive.”

— Nir Eyal

“We often think the Internet enables you to do new things … But people just want to do the same things they’ve…

— Nir Eyal

“companies generally use paid triggers to acquire new users and then leverage other triggers to bring them back.”

— Nir Eyal

“multi-screen world of ad-wary consumers has rendered Don Draper’s big budget brainwashing useless to all but the biggest brands.”

— Nir Eyal

“These services seem, at first, to be offering nice-to-have vitamins, but once the habit is established, they provide an ongoing pain remedy.”

— Nir Eyal

“Painkillers solve an obvious need, relieving a specific pain and often have quantifiable markets.”

— Nir Eyal

“by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be…

— Nir Eyal

“What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your…

— Nir Eyal

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies…

— Nir Eyal

“Critics first discounted Twitter’s 140-character message limitation as gimmicky and restrictive. But little did they realize the constraint actually increased users’ ability…

— Nir Eyal

“in its early days, Twitter discovered that once new users followed 30 other members, they hit a tipping point which dramatically increased…

— Nir Eyal

“if the user has no ongoing itch at all — say, no need to return repeatedly to a site that lacks any…

— Nir Eyal

“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service…

— Nir Eyal

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences -…

— Nir Eyal

“The trigger, driven by internal or external cues, informs the user of what to do next; however, if the user does not…

— Nir Eyal

“Users pass through the Investment Phase of the Hook Model each time they send a selfie, doodle, or goofy photo. Each photo…

— Nir Eyal

“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what…

— Nir Eyal

“Unlike its competitors who sell pre-assembled merchandise, IKEA puts its customers to work. It turns out there’s a hidden benefit to making…

— Nir Eyal

“The more effort we put into something, the more likely we are to value it. We are more likely to be consistent…

— Nir Eyal

“The last step of the Hook Model is the Investment Phase, the point at which users are asked to do a bit…

— Nir Eyal

“If you have ever grumbled at your mother telling you to put on a coat or felt your blood pressure rise when…

— Nir Eyal

“When players contemplate making a purchase, they acknowledge it is unwise to spend money on something that is not good. And yet,…

— Nir Eyal

“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of…

— Nir Eyal

“By March 2012, Zynga’s stock was flying high and the company was valued at over $10 billion. But by November of that…

— Nir Eyal

“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a…

— Nir Eyal

“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew…

— Nir Eyal

“At first, Mahalo garnered significant attention and traffic. At its high point, 14.1 million users worldwide visited the site monthly.[lxxxix] But over…

— Nir Eyal

“As part of a French study, researchers wanted to know if they could influence how much money people handed to a total…

— Nir Eyal

“- Who is your product’s user? - What is the user doing right before your intended habit? - Come up with three…

— Nir Eyal

“4. Investment The last phase of the Hook Model is where the user does a bit of work. The investment phase increases…

— Nir Eyal

“Make your product so simple that users already know how to use it, and you’ve got a winner.”

— Nir Eyal