“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a… — Nir Eyal Time Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for… — Nir Eyal Investing Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance… — Nir Eyal Acceptance Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and… — Nir Eyal Investing Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface… — Nir Eyal User experience Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their… — Nir Eyal Psychology Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Problem solving Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs.… — Nir Eyal Investing Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Happiness Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Avoiding pain Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Habit Copy Share Image
“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they… — Nir Eyal Business Copy Share Image
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to… — Nir Eyal Acceptance Copy Share Image
“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day… — Nir Eyal Happiness Copy Share Image
“In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what… — Nir Eyal Copy Share Image
“negative emotions such as fear can also be powerful motivators. The ad in figure 6 shows a disabled man with a shocking… — Nir Eyal Fear Copy Share Image
“You are now equipped to use the Hook Model to ask yourself these five fundamental questions for building effective hooks: 1. … — Nir Eyal Ask yourself Copy Share Image
“Content Every time users of Apple’s iTunes add a song to their collection, they are strengthening ties to the service.” — Nir Eyal Happiness Copy Share Image
“Ian Bogost, the famed game creator and professor, calls the wave of habit-forming technologies the “cigarette of this century” and warns of… — Nir Eyal Copy Share Image
“As the machine scanned the blood flow in the various regions of their brains, the tasters were informed of the cost of… — Nir Eyal Blood flow Copy Share Image
“Remember and Share - To help designers of habit-forming technology assess the morality behind how they manipulate users, it is helpful to… — Nir Eyal Ask yourself Copy Share Image
“Internet is, “a giant machine designed to give people what they want.” — Nir Eyal Computers Copy Share Image
“Internal triggers manifest automatically in your mind. Connecting internal triggers with a product is the brass ring of consumer technology.” — Nir Eyal Psychology Copy Share Image
“Simply put, Google reduced the amount of time and the cognitive effort required to find what the user was looking for.” — Nir Eyal Time Copy Share Image
