“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external… — Nir Eyal Habits Copy Share Image
“Data Information generated, collected or created by users — such as songs, photos, or news clippings — are examples of stored value… — Nir Eyal Happiness Copy Share Image
“Rewards of the Tribe We are a species that depends on each other. Rewards of the tribe, or social rewards, are driven… — Nir Eyal Copy Share Image
“Having a greater proportion of users returning to a service daily, dramatically increases Viral Cycle Time for two reasons: First, daily users… — Nir Eyal Copy Share Image
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously. — Nir Eyal Action Copy Share Image
“Pinterest clearly demonstrates the four stages of the Hook Model. It is a seamless flow, from the itch of the internal trigger… — Nir Eyal Starting point Copy Share Image
“We often think the Internet enables you to do new things … But people just want to do the same things they’ve… — Nir Eyal Internet Copy Share Image
“As we step into the character’s shoes we experience his or her motivations — including the search for rewards of the tribe,… — Nir Eyal Character Copy Share Image
“One method is to try asking the question "why" as many times as it takes to get to an emotion. Usually this… — Nir Eyal Time Copy Share Image
“Habit Testing.” It is a process inspired by the build-measure-learn methodology championed by the lean startup movement. Habit Testing offers insights and… — Nir Eyal Habits Copy Share Image
“Warren Buffett once said, “You can determine the strength of a business over time by the amount of agony they go through… — Nir Eyal Business Copy Share Image
“Painkillers solve an obvious need, relieving a specific pain and often have quantifiable markets.” — Nir Eyal Investing Copy Share Image
“2. Action Following the trigger comes the action: the behavior done in anticipation of a reward. The simple action of clicking on… — Nir Eyal Habits Copy Share Image
“Facilitators use their own product and believe it can materially improve people’s lives. They have the highest chance of success because they… — Nir Eyal Lives of others Copy Share Image
“Unlike its competitors who sell pre-assembled merchandise, IKEA puts its customers to work. It turns out there’s a hidden benefit to making… — Nir Eyal Copy Share Image
You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences -… — Nir Eyal Different Copy Share Image
“multi-screen world of ad-wary consumers has rendered Don Draper’s big budget brainwashing useless to all but the biggest brands.” — Nir Eyal Marketing Copy Share Image
“Quora found success by connecting the right reward to the intended behavior of asking and answering questions.” — Nir Eyal Habits Copy Share Image
“products that require a high degree of behavior change are doomed to fail” — Nir Eyal Behavior change Copy Share Image
“But external triggers are only the first step. The ultimate goal of all external triggers is to propel users into and through… — Nir Eyal First step Copy Share Image
“The Facilitator When you create something that you would use and that you believe makes the user’s life better, you are facilitating… — Nir Eyal Habits Copy Share Image
“people’s “declared preferences” — what they say they want — are far different from their “revealed preferences” — what they actually do.” — Nir Eyal Copy Share Image
“- Habits are defined as behaviors done with little or no conscious thought. - The convergence of access, data, and speed is… — Nir Eyal Competitive advantage Copy Share Image
“The need to acquire physical objects, such as food and other supplies that aid our survival, is part of our brain’s operating… — Nir Eyal Modern society Copy Share Image
“Remember and Share - The Investment Phase is the fourth step in the Hook Model. - Unlike the Action Phase, which delivers… — Nir Eyal Cognitive dissonance Copy Share Image
