“Pinterest, a company that has grown to reach over 50 million monthly users worldwide, also employs a feed, but with a visual twist.” — Nir Eyal Business Copy Share Image
User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies. — Nir Eyal Advantage Copy Share Image
Users who continually find value in a product are more likely to tell their friends about it. — Nir Eyal Products Copy Share Image
“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.” — Nir Eyal 15 minutes Copy Share Image
“Simply put, Google reduced the amount of time and the cognitive effort required to find what the user was looking for.” — Nir Eyal Google Copy Share Image
“Hooked seeks to unleash the tremendous new powers innovators and entrepreneurs have to influence the everyday lives of billions of people.” — Nir Eyal Business Copy Share Image
“Habit-forming technologies start changing behavior by first cueing users with a call-to-action.” — Nir Eyal Habits Copy Share Image
“An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.” — Nir Eyal Trigger Copy Share Image
“Perhaps part of the appeal of sneaking in a few minutes on Facebook or checking scores on ESPN.com is our access to… — Nir Eyal Autonomy Copy Share Image
“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to habit-forming products gives designers an opportunity… — Nir Eyal Habits Copy Share Image
“Data Information generated, collected or created by users — such as songs, photos, or news clippings — are examples of stored value… — Nir Eyal Happiness Copy Share Image
“Skill Investing time and effort into learning to use a product is a form of investment and stored value. Once a user… — Nir Eyal Investing Copy Share Image
“Users take their technologies with them to bed.[cxiv] When they wake up, they check for notifications, tweets, and updates, sometimes even before… — Nir Eyal Good morning Copy Share Image
“behaviors are LIFO — “last in, first out.” In other words, the habits you’ve most recently acquired are also the ones most… — Nir Eyal Behaviors Copy Share Image
“By simplifying the investment of sorting through potential mates, Tinder makes loading the next trigger more likely with each swipe. The more… — Nir Eyal Date Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their… — Nir Eyal Psychology Copy Share Image
“Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought.[5] The products… — Nir Eyal Habit Copy Share Image
“As the machine scanned the blood flow in the various regions of their brains, the tasters were informed of the cost of… — Nir Eyal Blood flow Copy Share Image
“What do users really want? What pain is your product relieving? (Internal Trigger) 2. What brings users to your service? (External Trigger)… — Nir Eyal Investing Copy Share Image
“According to famed Silicon Valley investor Paul Graham, we haven’t had time to develop societal “antibodies to addictive new things.”[cxvii] Graham places… — Nir Eyal Addiction Copy Share Image
“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.[i] Perhaps more startling, fully one-third of… — Nir Eyal Cell phone Copy Share Image
“Paid Triggers Advertising, search engine marketing, and other paid channels are commonly used to get users’ attention and prompt them to act.… — Nir Eyal Search engine Copy Share Image
“Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why… — Nir Eyal Behavior change Copy Share Image
“when something breaks the cause-and-effect pattern we've come to expect — when we encounter something outside the norm — we suddenly become… — Nir Eyal First time Copy Share Image
“Facilitators use their own product and believe it can materially improve people’s lives. They have the highest chance of success because they… — Nir Eyal Customer Copy Share Image
“2. Earned Triggers Earned triggers are free in that they can not be bought directly, but they often require investment in the… — Nir Eyal Earned Copy Share Image
“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps… — Nir Eyal Ask yourself Copy Share Image
“Remember and Share - To help designers of habit-forming technology assess the morality behind how they manipulate users, it is helpful to… — Nir Eyal Ask yourself Copy Share Image
“Remember and Share - Variable Reward is the third phase of the Hook Model, and there are three types of variable rewards:… — Nir Eyal Habits Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Happiness Copy Share Image
“Evernote’s CEO Phil Libin shared some revealing insights about how the company turns non-paying users into revenue generating ones.[xxiii] In 2011, Libin… — Nir Eyal Business Copy Share Image
“Facebook provides numerous examples of variable social rewards. Logging-in reveals an endless stream of content friends have shared, comments from others, and… — Nir Eyal Happiness Copy Share Image
Brainstorm new interfaces that could introduce opportunities or threats to your business. — Nir Eyal Business Copy Share Image
“Even when we change our routines, neural pathways remain etched in our brains, ready to be reactivated when we lose focus.” — Nir Eyal Focus Copy Share Image
“New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.” — Nir Eyal Habits Copy Share Image
“Once users have invested the effort to acquire a skill, they are less likely to switch to a competing product.” — Nir Eyal Competing Product Copy Share Image
“Before users create the mental associations that activate their automatic behaviors, they must first invest in the product.” — Nir Eyal Habits Copy Share Image
“examples of simple online interfaces used by a number of successful companies to prompt users to move quickly into the Hook’s next… — Nir Eyal Internet Copy Share Image
“The more users invest time and effort into a product or service, the more they value it.” — Nir Eyal Hard work Copy Share Image
Habit-forming products alleviate users' pain by relieving a pronounced itch. — Nir Eyal Alleviate Copy Share Image
![“Users take their technologies with them to bed.[cxiv] When they wake up, they check for notifications, tweets, and updates, sometimes even before saying “Good morning” to their loved ones.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/297/nir-eyal-1258_good-morning_users-take-their-technologies-with-them_1907956.jpg)
![“Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought.[5] The products and services we use habitually alter our everyday behavior, just as their designers intended.[6] Our actions have been engineered.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/896/nir-eyal-1258_habit_cognitive-psychologists-define-habits-as_2511458.jpg)
![“According to famed Silicon Valley investor Paul Graham, we haven’t had time to develop societal “antibodies to addictive new things.”[cxvii] Graham places responsibility on the user: “Unless we want to be canaries in the coal mine of each new addiction — the people whose sad example becomes a…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/5d2/nir-eyal-1258_addiction_according-to-famed-silicon-valley-invest_2166805.jpg)
![“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.[i] Perhaps more startling, fully one-third of Americans say they would rather give up sex than lose their cell phones.[ii] A 2011 university study suggested people check their phones 34 times per day.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/c19/nir-eyal-1258_cell-phone_79-percent-of-smartphone-owners-check-th_2632321.jpg)
![“when something breaks the cause-and-effect pattern we've come to expect — when we encounter something outside the norm — we suddenly become aware of it again.[lxxii] Novelty sparks our interest, makes us pay attention, and — like a baby encountering a friendly dog for the first time — we seem to…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/07e/nir-eyal-1258_first-time_when-something-breaks-the-cause-and-effe_454730.jpg)
![“Evernote’s CEO Phil Libin shared some revealing insights about how the company turns non-paying users into revenue generating ones.[xxiii] In 2011, Libin published a chart now known as the “smile graph.” With the percentage of sign-ups represented on the Y-axis and time spent on the service on the…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/42c/nir-eyal-1258_business_evernote-s-ceo-phil-libin-shared-some-re_2578762.jpg)
