Hard work Quote by Nir Eyal
““The more users invest time and effort into a product or service, the more they value it.””
About This Quote
Source Book: “Hooked: How to Build Habit‑Forming Products”, 2014
User investment of time and effort increases perceived value of a product.
In simple terms: Effort boosts perceived value.
Design for user engagement.
Themes
Mood
Type
When to use this quote
- app development
- service design
- marketing campaigns
Key Concepts
Questions to Reflect On
- How to balance value and user wellbeing?
- When does effort become exploitation?
Over‑engagement can cause burnout.