“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they… — Nir Eyal Copy Share Image
“Companies increasingly find that their economic value is a function of the strength of the habits they create.” — Nir Eyal Copy Share Image
“Warren Buffett once said, “You can determine the strength of a business over time by the amount of agony they go through… — Nir Eyal Copy Share Image
“Pinterest users never know what they will find on the site. To keep them searching and scrolling, the company employs an unusual… — Nir Eyal Copy Share Image
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies… — Nir Eyal Copy Share Image
“Do This Now If you are building a habit-forming product, write down the answers to these questions: - What habits does your… — Nir Eyal Copy Share Image
“The most highly regarded entrepreneurs are driven by meaning, a vision for greater good that drives them forward. Startups are grueling and… — Nir Eyal Copy Share Image
“Companies who form strong user habits enjoy several benefits to their bottom line.” — Nir Eyal Copy Share Image
“by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be… — Nir Eyal Copy Share Image
“in the free-to-play video game business, it is standard practice for game developers to delay asking users to pay money until they… — Nir Eyal Copy Share Image
“The company revealed that 18 percent of readers report using the Bible app in the bathroom.” — Nir Eyal Copy Share Image
“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique… — Nir Eyal Copy Share Image
“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user… — Nir Eyal Copy Share Image
Brainstorm new interfaces that could introduce opportunities or threats to your business. — Nir Eyal Copy Share Image
“A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived… — Nir Eyal Copy Share Image
“Paul Buchheit, Partner at Y-Combinator, encourages entrepreneurs to “live in the future.”[cxxxix]” — Nir Eyal Copy Share Image
“Evernote’s CEO Phil Libin shared some revealing insights about how the company turns non-paying users into revenue generating ones.[xxiii] In 2011, Libin… — Nir Eyal Copy Share Image
“The Budweiser ad in figure 5 illustrates how the beer company uses the motivator of social cohesion by displaying three “buds,” cheering… — Nir Eyal Copy Share Image
“Hooked seeks to unleash the tremendous new powers innovators and entrepreneurs have to influence the everyday lives of billions of people.” — Nir Eyal Copy Share Image
“Fostering consumer habits is an effective way to increase the value of a company by driving higher customer lifetime value (CLTV). CLTV… — Nir Eyal Copy Share Image
“User habits are hard to break and confer powerful competitive advantages to any company fortunate enough to successfully create them.” — Nir Eyal Copy Share Image
“The Endowed Progress Effect Punch cards are often used by retailers to encourage repeat business. With each purchase, customers get closer to… — Nir Eyal Copy Share Image
“3. Relationship Triggers One person telling others about a product or service can be a highly effective external trigger for action. Whether… — Nir Eyal Copy Share Image
“By March 2012, Zynga’s stock was flying high and the company was valued at over $10 billion. But by November of that… — Nir Eyal Copy Share Image
“Pinterest, a company that has grown to reach over 50 million monthly users worldwide, also employs a feed, but with a visual twist.” — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
