“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Copy Share Image
“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day… — Nir Eyal Copy Share Image
“Content Every time users of Apple’s iTunes add a song to their collection, they are strengthening ties to the service.” — Nir Eyal Copy Share Image
“Data Information generated, collected or created by users — such as songs, photos, or news clippings — are examples of stored value… — Nir Eyal Copy Share Image
“Facebook provides numerous examples of variable social rewards. Logging-in reveals an endless stream of content friends have shared, comments from others, and… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Copy Share Image
“While content consumption, like watching a TV show, is an example of finite variability, content creation is infinitely variable.” — Nir Eyal Copy Share Image
“Users who continually find value in a product are more likely to tell their friends about it. Frequent usage creates more opportunities… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
