“New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.” — Nir Eyal Copy Share Image
“as customers form routines around a product, they come to depend upon it and become less price-sensitive.” — Nir Eyal Copy Share Image
“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.” — Nir Eyal Copy Share Image
“Companies increasingly find that their economic value is a function of the strength of the habits they create.” — Nir Eyal Copy Share Image
“products that require a high degree of behavior change are doomed to fail” — Nir Eyal Copy Share Image
“Companies who form strong user habits enjoy several benefits to their bottom line.” — Nir Eyal Copy Share Image
“Quora found success by connecting the right reward to the intended behavior of asking and answering questions.” — Nir Eyal Copy Share Image
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action… — Nir Eyal Copy Share Image
“Even when we change our routines, neural pathways remain etched in our brains, ready to be reactivated when we lose focus.” — Nir Eyal Copy Share Image
“While influencing behavior can be a part of good product design, heavy-handed efforts can have adverse consequences and risk losing users’ trust.” — Nir Eyal Copy Share Image
User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies. — Nir Eyal Copy Share Image
“The Hook Model is designed to connect the user’s problem with the designer’s solution frequently enough to form a habit. It is… — Nir Eyal Copy Share Image
“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to habit-forming products gives designers an opportunity… — Nir Eyal Copy Share Image
“behaviors are LIFO — “last in, first out.” In other words, the habits you’ve most recently acquired are also the ones most… — Nir Eyal Copy Share Image
“by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be… — Nir Eyal Copy Share Image
“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the… — Nir Eyal Copy Share Image
“Habits are one of the ways the brain learns complex behaviors. Neuroscientists believe habits give us the ability to focus our attention… — Nir Eyal Copy Share Image
“But external triggers are only the first step. The ultimate goal of all external triggers is to propel users into and through… — Nir Eyal Copy Share Image
“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental… — Nir Eyal Copy Share Image
“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating… — Nir Eyal Copy Share Image
“A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five… — Nir Eyal Copy Share Image
“Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2)… — Nir Eyal Copy Share Image
“Do This Now If you are building a habit-forming product, write down the answers to these questions: - What habits does your… — Nir Eyal Copy Share Image
“According to the Fogg Behavior Model, ability is the capacity to do a particular behavior. *** Fogg describes six “elements of… — Nir Eyal Copy Share Image
“Remember and Share - To help designers of habit-forming technology assess the morality behind how they manipulate users, it is helpful to… — Nir Eyal Copy Share Image
“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Copy Share Image
“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Copy Share Image
“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user… — Nir Eyal Copy Share Image
“Remember and Share - Variable Reward is the third phase of the Hook Model, and there are three types of variable rewards:… — Nir Eyal Copy Share Image
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies… — Nir Eyal Copy Share Image
“These services seem, at first, to be offering nice-to-have vitamins, but once the habit is established, they provide an ongoing pain remedy.” — Nir Eyal Copy Share Image
“The Facilitator When you create something that you would use and that you believe makes the user’s life better, you are facilitating… — Nir Eyal Copy Share Image
“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have… — Nir Eyal Copy Share Image
“for a behavior to become routine it must occur with significant frequency and perceived utility. Attitude change is the movement up the… — Nir Eyal Copy Share Image
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously. — Nir Eyal Copy Share Image
“Internal Triggers When a product becomes tightly coupled with a thought, an emotion, or a pre-existing routine, it leverages an internal trigger.” — Nir Eyal Copy Share Image
Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines. — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
![“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating a focused state, which suppresses the areas of the brain associated with judgment and reason while activating the parts associated…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/3fa/nir-eyal-1258_computers_research-shows-that-levels-of-the-neurot_323768.jpg)
![“A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five months.[xxxix] The researchers also found that the complexity of the behavior and how important the habit was to the person greatly affected how quickly the routine was formed.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/f91/nir-eyal-1258_education_a-2010-study-found-that-some-habits-can_1944731.jpg)
![“According to the Fogg Behavior Model, ability is the capacity to do a particular behavior. *** Fogg describes six “elements of simplicity” — the factors that influence a task’s difficulty.[lxi] These are: - Time - How long it takes to complete an action. - Money - The fiscal cost of taking an…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/862/nir-eyal-1258_habits_according-to-the-fogg-behavior-model-abi_525627.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
