“Internal Triggers When a product becomes tightly coupled with a thought, an emotion, or a pre-existing routine, it leverages an internal trigger.” — Nir Eyal Copy Share Image
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action… — Nir Eyal Copy Share Image
Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines. — Nir Eyal Copy Share Image
“influencing behavior by reducing the effort required to perform an action is more effective than increasing someone’s desire to do it. Make… — Nir Eyal Copy Share Image
“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have… — Nir Eyal Copy Share Image
“for a behavior to become routine it must occur with significant frequency and perceived utility. Attitude change is the movement up the… — Nir Eyal Copy Share Image
“Companies who form strong user habits enjoy several benefits to their bottom line.” — Nir Eyal Copy Share Image
“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to habit-forming products gives designers an opportunity… — Nir Eyal Copy Share Image
“by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be… — Nir Eyal Copy Share Image
“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps… — Nir Eyal Copy Share Image
“These services seem, at first, to be offering nice-to-have vitamins, but once the habit is established, they provide an ongoing pain remedy.” — Nir Eyal Copy Share Image
“While influencing behavior can be a part of good product design, heavy-handed efforts can have adverse consequences and risk losing users’ trust.” — Nir Eyal Copy Share Image
“As recent history of the web demonstrates, the ease or difficulty of doing a particular action impacts the likelihood that a behavior… — Nir Eyal Copy Share Image
“Even when we change our routines, neural pathways remain etched in our brains, ready to be reactivated when we lose focus.” — Nir Eyal Copy Share Image
“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental… — Nir Eyal Copy Share Image
“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what… — Nir Eyal Copy Share Image
“Remember and Share - Variable Reward is the third phase of the Hook Model, and there are three types of variable rewards:… — Nir Eyal Copy Share Image
“behaviors are LIFO — “last in, first out.” In other words, the habits you’ve most recently acquired are also the ones most… — Nir Eyal Copy Share Image
“A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Copy Share Image
“MyFitnessPal and although using the app was novel at first, it soon became a drag. Keeping a food diary was not part… — Nir Eyal Copy Share Image
“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.” — Nir Eyal Copy Share Image
“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the… — Nir Eyal Copy Share Image
“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user… — Nir Eyal Copy Share Image
“Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2)… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
