Business Quote by Nir Eyal

“Companies who form strong user habits enjoy several benefits to their bottom line.”

— Nir Eyal

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

— Nir Eyal

“In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what compels users…

— Nir Eyal

“...while extraordinary products and unique services still afford a competitive advantage, the one advantage that stands the test of time...is people.”

— Mark Salsbury

“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]”

— Nir Eyal

“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…

— Nir Eyal

“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement. -…

— Nir Eyal

“Habit-forming technologies start changing behavior by first cueing users with a call-to-action.”

— Nir Eyal

“Some habits are harder to break than others”

— Syrie James

“Companies increasingly find that their economic value is a function of the strength of the habits they create.”

— Nir Eyal

Consumer habits are key to understanding how to launch a product.

— Charles Duhigg

“users also increase their dependency on habit-forming products by storing value in them — further reducing the likelihood of switching to an alternative.”

— Nir Eyal