Quote by Nir Eyal

“User habits are hard to break and confer powerful competitive advantages to any company fortunate enough to successfully create them.”

— Nir Eyal

Consumer habits are key to understanding how to launch a product.

— Charles Duhigg

“Make your product so simple that users already know how to use it, and you’ve got a winner.”

— Nir Eyal

People's mouse clicks decide what businesses, services, and content succeed. Users have equal access to tiny businesses with viral ideas and blue-chip companies, allowing…

— Chellie Pingree

Without a doubt, what drives sales is letting people try our products.

— Daniel Lubetzky

“Before users create the mental associations that activate their automatic behaviors, they must first invest in the product.”

— Nir Eyal

“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”

— Nir Eyal

One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a…

— Astra Taylor

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

— Nir Eyal

In the world of Internet Customer Service, it's important to remember your competitor is only one mouse click away.

— Douglas A. Warner III

“Once users have invested the effort to acquire a skill, they are less likely to switch to a competing product.”

— Nir Eyal

“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want…

— Nir Eyal