“Instagram also alleviates the increasingly recognizable “pain” known as “fear of missing out,” or FOMO.” — Nir Eyal Copy Share Image
“Over time, Barbra associates Facebook with her need for social connection.” — Nir Eyal Copy Share Image
“Facebook’s success was, in part, a result of what I call the more is more principle — more frequent usage drives more… — Nir Eyal Copy Share Image
“But at its core, Instagram is an example of an enterprising team — conversant in psychology as much as technology — that… — Nir Eyal Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Copy Share Image
“Users take their technologies with them to bed.[cxiv] When they wake up, they check for notifications, tweets, and updates, sometimes even before… — Nir Eyal Copy Share Image
“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes… — Nir Eyal Copy Share Image
“Perhaps part of the appeal of sneaking in a few minutes on Facebook or checking scores on ESPN.com is our access to… — Nir Eyal Copy Share Image
“Critics first discounted Twitter’s 140-character message limitation as gimmicky and restrictive. But little did they realize the constraint actually increased users’ ability… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Copy Share Image
“in its early days, Twitter discovered that once new users followed 30 other members, they hit a tipping point which dramatically increased… — Nir Eyal Copy Share Image
“Step 3: Modify Armed with new insights, it is time to revisit your product and identify ways to nudge new users down… — Nir Eyal Copy Share Image
“Having a greater proportion of users returning to a service daily, dramatically increases Viral Cycle Time for two reasons: First, daily users… — Nir Eyal Copy Share Image
“A habit is at work when users feel a tad bored and instantly open Twitter. They feel a pang of loneliness and… — Nir Eyal Copy Share Image
“Users pass through the Investment Phase of the Hook Model each time they send a selfie, doodle, or goofy photo. Each photo… — Nir Eyal Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Copy Share Image
“When users start to automatically cue their next behavior, the new habit becomes part of their everyday routine. Over time, Barbra associates… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
![“Users take their technologies with them to bed.[cxiv] When they wake up, they check for notifications, tweets, and updates, sometimes even before saying “Good morning” to their loved ones.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/297/nir-eyal-1258_good-morning_users-take-their-technologies-with-them_1907956.jpg)
![“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact. “For example, after 20 days with a cycle time of two days, you will have 20,470 users,” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/2c3/nir-eyal-1258_time_the-most-important-factor-to-increasing_1416967.jpg)
![“in its early days, Twitter discovered that once new users followed 30 other members, they hit a tipping point which dramatically increased the odds they would keep using the site.[cxxx]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/214/nir-eyal-1258_tipping-point_in-its-early-days-twitter-discovered-tha_2393919.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
